The executive committee receives what appears to be an excellent report. The company is generating content in twelve languages. Unit costs have fallen. A campaign that once took three weeks

For more than twenty years, digital internationalization followed a relatively stable playbook. Companies translated their websites, adapted their keywords, configured the relevant technical tags, and competed to move up the

If your company has just launched a website in five languages using machine translation or generative AI, your leadership team is probably celebrating the cost savings and speed to market.

If you ask most CEOs and COOs of multinational companies whether they have solved their global communication challenges, the answer is usually yes. They will tell you they have just

Picture this: a corporate lawyer is reviewing a contract drafted by ChatGPT. He frowns, corrects three clauses the machine has misinterpreted, and concludes: “AI is useful for summaries, but it